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Aug 18, 202213 min read

Viral Rise of Liquid Death: Marketing Case Study

Liquid Death has grown astronomically in the last 3 years. We will be diving into what made it so popular, and how you can make it work too

Jun 3, 202214 min read

Short Videos | Breakdown of the Mechanism, Hooks, and Addiction

Effects of short videos on our brain. Looking into why they are so addictive and irresistible. Overviewing dopamine response.

Mar 31, 20225 min read

Disinformation War: Engaging Content that Divides Us

Disinformation is playing an ever-growing role in the political and geopolitical events of the 21st century. Frequently used by the...

Feb 21, 20226 min read

Influencer Marketing of Renaissance

Intro The word "influencer" might be new, but the concept of influencer marketing might be older than Rome. How did people in the age of...

Mar 25, 20195 min read

Voice Marketing Intro, or how not to be an Echo in the age of an Echo.

For everyone in the marketing world, Voice marketing has become the buzzword of 2018-2019. Companies are pumping in money like Hummer...

Feb 11, 20193 min read

How Tai Lopez broke YouTube

YouTube ads... This is a subject that can either trigger or be totally irrelevant and unrelatable to you. If you belong to the latter...

Nov 26, 20188 min read

Everything you need to know about Segmentation.

The writing below is a segment from my research on the use of Pinterest for improved brand performance. Please feel free to contact me...

Nov 15, 20182 min read

Virality on YouTube

If You've been wondering, what makes YouTube videos go viral, you might have stumbled at the right blog. Viral YouTube videos have been a...